Sugarcoat Magazine was a self initiated project. I researched real early 2000s magazines and ads to get the layout and tone right the glossy quizzes, the gossip column voice, the exaggerated femininity. On the surface it reads like a normal pop star profile, but there's a second layer running underneath the whole thing. It's not really about Gigi Monroe at all read closely enough, and the quizzes and interviews start describing something else entirely..
At the center of the magazine is Gigi Monroe, a fictional pop figure who appears to lead the story, but isn’t meant to be real. Instead, she represents nostalgia itself idealized, edited, and designed to be believed. As the project unfolds, her role shifts from celebrity to illusion, showing how nostalgia can reshape the past into something polished, selective, and not entirely true.
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