Sugarcoat is an editorial project presented as a Y2K-inspired magazine It recreates the look and feel of early 2000s pop culture glossy layouts, exaggerated femininity, and playful visuals while quietly questioning nostalgia. What first feels familiar and comforting slowly reveals itself as something more constructed.
At the center of the magazine is Gigi Monroe, a fictional pop figure who appears to lead the story, but isn’t meant to be real. Instead, she represents nostalgia itself idealized, edited, and designed to be believed. As the project unfolds, her role shifts from celebrity to illusion, showing how nostalgia can reshape the past into something polished, selective, and not entirely true.
